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A Shadow of SecretsA Shadow of Secrets
A Shadow of Secrets
Get caught in a dark romance this Valentine’s Day with 15 rich burgundies, silvers, grays and smokey plums in Matte, Metallic, Matte Sparkle & Pearlescent Glitter finishes. Featuring our ultra-pigmented, blendable pressed formula that’s long-lasting, applies evenly and feels super velvety. Go for a...
$6.90
$23.00
$6.90
A Shadow of Secrets CollectionA Shadow of Secrets Collection
A Shadow of Secrets Collection
Get the complete Shadow of Secrets collection! Includes: A Shadow of Secrets Eyeshadow Palette So Juicy Plumping Gloss Balm in Forbidden Love, Spice Level & Temptation Instant Crush Lip & Cheek Balm in Love Interest & Ravished Anti-Hero Lux Lipstick & Lippie Pencil Kit...
$35.40
$118.00
$35.40
Kiss of DarknessKiss of Darkness
Kiss of Darkness
Get sweet, kissable lips for Valentine’s Day with this limited-edition lip scrub & lip mask in a decadent chocolate-covered strawberry flavor! The lip scrub gently exfoliates with Superfine Sugar Crystals and Jojoba Oil to smooth and condition lips while the lip mask nourishes and...
$5.40
$18.00
$5.40

Eyes Eyeliner

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  • SwerveSwerve
    Swerve
    Your go-to for bold, budgeproof color. This waterproof crème gel liner glides on smooth and wears up to 18 hours with no tugging or fading. The creamy formula blends easily, then locks in for smudge-proof, high-impact looks. Perfect for waterlining, tightlining, or everyday definition....
    $2.40
    $8.00
    $2.40
  • PixiePixie
    Pixie
    A waterproof 18HR crème gel liner with multichrome colour that glides on smoothly for comfortable application. This creamy colour-shifting liner makes blending super easy and sets for long-lasting looks, making it perfect for the waterline. Each vibrant shade is super pigmented to give your...
    $2.70
    $9.00
    $2.70
  • The Total PackageThe Total Package
    The Total Package
    Get the complete BFF Crème Gel Liner collection with all 25 shades! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant...
    $29.70
    $99.00
    $29.70
  • Numero UnoNumero Uno
    Numero Uno
    Our precision liquid eyeliner pen features an easy to use, flexible felt tip that glides on smoothly with intense pigmentation in one swipe without skipping or tugging. She’s with you from thin to thick, from a sleek wing to a full-on cat eye, she’ll...
    $3.00
    $10.00
    $3.00
  • VampireVampire
    Vampire
    Say hello to your new go-to liquid liner inspired by Twilight! It features extreme colour payoff with a flexible precision tip that effortlessly moves for the sharpest, sleekest lines ever. This long-lasting formula dries down fast and is transfer-proof + smudge-proof for all day...
    $3.00
    $10.00
    $3.00
  • Good ShiftGood Shift
    Good Shift
    Get 3 Multichrome BFF Crème Gel Liners in bestselling shades! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy colour-shifting liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant chrome...
    $6.00
    $20.00
    $6.00
  • I Know What You AreI Know What You Are
    I Know What You Are
    Get all 3 limited-edition Twilight Graphix Ink Liners!A super pigmented liquid liner with a flexible precision tip that effortlessly glides on for the sharpest, sleekest lines ever. This long-lasting formula dries down fast to help minimize smudging. Plus, it delivers fresh colour with every...
    $8.10
    $27.00
    $8.10
  • New BFFNew BFF
    New BFF
    Get 3 bestselling neutral BFF Crème Gel Liners in one set! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant shade...
    $5.40
    $18.00
    $5.40
  • Chrome HeartedChrome Hearted
    Chrome Hearted
    Get all 6 BFF Crème Gel Liners in our first-ever Chrome finish! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy colour-shifting liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each...
    $14.40
    $48.00
    $14.40
  • Tried and TrueTried and True
    Tried and True
    Get 10 bestselling neutral BFF Crème Gel Liners in one set! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant shade...
    $12.00
    $40.00
    $12.00
  • It's a VibeIt's a Vibe
    It's a Vibe
    Get 12 iconic Crème Gel Liner shades + the cutest faux leather roll! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each...
    $17.70
    $59.00
    $17.70

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