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A Shadow of SecretsA Shadow of Secrets
A Shadow of Secrets
Get caught in a dark romance this Valentine’s Day with 15 rich burgundies, silvers, grays and smokey plums in Matte, Metallic, Matte Sparkle & Pearlescent Glitter finishes. Featuring our ultra-pigmented, blendable pressed formula that’s long-lasting, applies evenly and feels super velvety. Go for a...
$6.90
$23.00
$6.90
A Shadow of Secrets CollectionA Shadow of Secrets Collection
A Shadow of Secrets Collection
Get the complete Shadow of Secrets collection! Includes: A Shadow of Secrets Eyeshadow Palette So Juicy Plumping Gloss Balm in Forbidden Love, Spice Level & Temptation Instant Crush Lip & Cheek Balm in Love Interest & Ravished Anti-Hero Lux Lipstick & Lippie Pencil Kit...
$35.40
$118.00
$35.40
Kiss of DarknessKiss of Darkness
Kiss of Darkness
Get sweet, kissable lips for Valentine’s Day with this limited-edition lip scrub & lip mask in a decadent chocolate-covered strawberry flavor! The lip scrub gently exfoliates with Superfine Sugar Crystals and Jojoba Oil to smooth and condition lips while the lip mask nourishes and...
$5.40
$18.00
$5.40

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  • Blushing NudeBlushing Nude
    Blushing Nude
    Grab both of these fan-faves in one set. Nude Mood Pressed Powder Palette – This 9-pan palette is full of warm-toned neutrals to create your perfect soft glam look. Blush Crush Pressed Powder Palette - You’ll have a major crush on this blushing nudes...
    $7.20
    $24.00
    $7.20
  • Totally JellyTotally Jelly
    Totally Jelly
    Grab our complete 16-piece Jelly Much collection! Our innovative jelly eyeshadow delivers extremely high impact looks in a single swipe. Its unique water-based gel formula saturates the pigment for immediate intense colour right on application with minimized creasing, fading and transferring. You’ll get the...
    $34.50
    $115.00
    $34.50
  • Feelin’ BoldFeelin’ Bold
    Feelin’ Bold
    Get 3 Chrome Liquid Eyeshadows in one set!This multichrome eyeshadow delivers high impact colour that shifts with every angle of light! It's infused with ultra-reflective pearls for an intense effect in just one swipe. Easy to use & mess-free, our unique formula minimizes creasing...
    $10.20
    $34.00
    $10.20
  • Chrome HeartedChrome Hearted
    Chrome Hearted
    Get all 6 BFF Crème Gel Liners in our first-ever Chrome finish! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy colour-shifting liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each...
    $14.40
    $48.00
    $14.40
  • Tone UpTone Up
    Tone Up
    Get the perfect tonal looks with this palette trio. Going Coconuts Pressed Powder Palette - Go loco for these toasted neutral shades. Wild Child Pressed Powder Palette - Perfect rich chocolate browns in multiple finishes. Blowin’ Smoke Pressed Powder Palette - This grayscale palette...
    $10.80
    $36.00
    $10.80
  • Dragon’s KeepDragon’s Keep
    Dragon’s Keep
    Slay your eye looks with our limited-edition eye kit inspired by Dragon! Multichrome BFF Crème Gel Liner - This waterproof colour-shifting liner effortlessly glides and sets for 18HR wear that won’t budge or fade for a fiery pop of colour! BFF Volumizing Mascara -...
    $4.80
    $16.00
    $4.80
  • Slays of the WeekSlays of the Week
    Slays of the Week
    Get 7 BFF Volumizing Mascara shades for every day of the week. BFF will never let you down! It instantly lifts lashes while volumizing and lengthening with a super pigmented formula for dramatic lashes. The unique twisted nylon fiber brush is shaped to comb...
    $16.80
    $56.00
    $16.80
  • Grinch GlamGrinch Glam
    Grinch Glam
    Serve the meanest glam this holiday season with this festive palette & glitter set! Eyeshadow Palette - Sneak into Whoville with this limited-edition Grinch palette! Create endless holiday looks with 15 festive shades inspired by your fave Dr. Seuss characters. Our ultra-pigmented pressed powder...
    $9.60
    $32.00
    $9.60
  • Shrek-Spress YourselfShrek-Spress Yourself
    Shrek-Spress Yourself
    A duo of Shrek eye + lip must-haves for ogre the top looks! Beware Ogre Eyeshadow Palette - Channel your inner ogre with this limited-edition palette that opens up like a fairytale book! Create endless glam with 15 mossy greens, rich browns and pops...
    $9.60
    $32.00
    $9.60
  • Tried and TrueTried and True
    Tried and True
    Get 10 bestselling neutral BFF Crème Gel Liners in one set! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant shade...
    $12.00
    $40.00
    $12.00
  • Love TriangleLove Triangle
    Love Triangle
    Get all three Twilight New Moon Multichrome Shadow Stix! A super creamy multichrome eyeshadow stick in new shades inspired by Twilight New Moon. Get high impact colour-shifting pigment in a single swipe with this innovative, long-lasting formula that glides on effortlessly. This multi-tasking stick...
    $9.60
    $32.00
    $9.60
  • Gotta Catch ’Em All!™Gotta Catch ’Em All!™
    Gotta Catch ’Em All!™
    An exclusive duo of Pokémon eye + lip must-haves. Pallet Town Eyeshadow Palette – This exclusive collectable palette features rainbow hues from soft pastels to fun brights inspired by the Kanto region! You’re a Catch Lip Mask - Nourish your pout with our leave-on...
    $12.00
    $40.00
    $12.00
  • As Old As TimeAs Old As Time
    As Old As Time
    A trio of Beauty and the Beast faves! Beauty and the Beast Eyeshadow Palette - Take a waltz in the ballroom with 12 soft neutrals and shimmering golds inspired by Belle’s dress and the classic Disney film! Features Matte, Metallic, Matte Sparkle and Pearlescent...
    $13.50
    $45.00
    $13.50

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